On starting startups in an economic downturn
Cost-sensitive customers can be helpful in the early days of your company. If they pay you in this tough environment, it's a stronger signal. There’s a higher likelihood you’re building something they really want.
…two of the top YC companies, Airbnb and Stripe, were started in the depths of the last recession (2009).
Their products were also tailored to a cost-sensitive environment. Stripe made it easier for brick-and-mortar businesses to cut costs by selling online and Airbnb created a new income stream for hosts and lower-priced accommodations for travelers.
From Stephanie Simon of Y Combinator.
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